Page 16 - ELG2404 April Issue 489
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         The economic crystal ball








        Predicting the future of the foreign student market…

             redicting the future of markets has   Since 1998, when UNESCO started to   with incomes equivalent to the global middle
             often been a mug’s game. So, when   record global figures, the number of students   class. Real GDP growth combined with an
             a recent British Council press release   studying at universities overseas has grown,   increase in the middle and higher income
       Psuggested that growth in the number   on average, by 5.4% a year, while GDP has   families, is one key indicator of the potential
        of international students heading abroad for   grown, by 3.5%. Simply focusing on GDP   for an increase in the number of students
        university would slow over the next decade,   leads to an over-emphasis on advanced   going abroad.
        we wondered if this could possibly be true.  economies like the US and Germany, where   This is true even where population
          According to the British Council: ‘The most   there is sufficient provision of excellent   growth is declining. In China, birth rates are
        significant slowdown in growth rate terms   universities and, at least in Germany, a falling   plummeting, but going forward, growth in
        is anticipated in China, with noteworthy   number of citizens of university age.  family incomes will continue. By 2030, 66
        slowdowns also expected in other key outbound   US students, for example, make up just   million more Chinese families will join the
        markets including India, Vietnam, Nigeria   1.7% of those going abroad to study while   global middle class. By contrast, only another
        and Indonesia. Only Brazil and Pakistan are   the US economy accounts for 25% of global   eight million US families and just four million
        projected to see an increase in the pace of   GDP. By contrast, India makes up just 3.1% of   Indonesian families are likely to do so.
        growth in the 2019-30 period.’      the global economy but provides 8.1% of all   The second key macroeconomic factor is
          How could they possibly know?     international students.             exchange rates. This is not news; we have
          Because, as the researchers from Oxford   Demographics are, of course, a key factor;   long known that a higher exchange rate
        Economics found, the historic growth in   countries with huge populations and high   in one country, such as the US, will push
        the flows of students since 1998 is highly   birthrates, like India, may have a relatively low   students into applying for courses in another
        correlated to the growth in GDP.    GDP, meaning that only a small percentage   one, historically Canada, instead.
          In the 30 markets which Oxford Economics   of the population are rich enough to consider   However, what if the currency of a
        examined, GDP growth in any individual   sending their children to university overseas.   particular source country falls against those of
        country was closely correlated with the   However just 1% of a population nearing 1.5   all the provider countries? Oxford Economics
        number of its students who go abroad.   billion still gives you a market of 15 million.    has been able to weigh the currency exchange
        Countries which have seen the fastest   Besides demographics, two other   rate of each of the 30 markets against a
        economic growth, such as China, India and   macroeconomic factors also need to be taken   basket of currencies covering all the provider
        Vietnam have seen matching growth in the   into account…                countries. Their analysis shows that exchange
        outbound student number while countries                                 rates play a vital role, particularly in price-
        with slower economic growth such as Japan,   Macroeconomic indicators   sensitive countries like Nigeria and Nepal.
        Spain and Canada have seen low growth in   The first key macroeconomic indicator of   Indeed, they suggest that although ‘GDP
        their outbound student markets.     potential growth in the size of a source market   and household incomes are more useful as
          However GDP growth alone does not   is a growth in household income; more   medium-term predictors, exchange rates have
        explain everything                  specifically, growth in the number of  families   more immediate impacts’.
        16                                                                                               April 2024
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