Page 15 - ELG1707 Jul Issue 449
P. 15

DATA & ANALYSIS

             can curb fee increases and attract people who   Fig. 2: Growth in the number of overseas campuses of UK private schools
             couldn’t afford it otherwise through a bursary
             fund.’
               The increase in ‘social capital’ derived from
             setting up abroad was a benefit too, he said. But
             he added it was vital for schools to invest time
             and money to ‘remain authentic’ and true to
             their educational values, exporting more than
             just ‘the sign above the door’.
               ‘At Brighton, the overseas branches have the
             same uniform, the same ethos, the same pastoral
             system. We make it as “real” as possible,’ he said.
               Anne Keeling, communications manager
             at ISC Research, said that setting up schools
             abroad also served to increase a school’s brand
             and attract overseas students to the original
             ‘mother’ school. Colin Bell, chief executive of
             the Council for British International Schools,
             explained that UK government enthusiasm was
             also fuelling the boom.
               He joined a trade mission to China last                                     31,773
             December, accompanied by England’s                    27,619
             education secretary Justine Greening and               Number                      Number of
             representatives from fifteen UK schools –
             including a state boarding school. The aim             of pupils                pupils educated
             was to ‘match-make’ schools with Chinese             educated in                 in the overseas
             investors.
               He said, ‘Three or four years ago it was the      the overseas                  campuses of
             big names you would anticipate [setting up          campuses of                  top UK private
             schools], but now it’s certainly other schools
             that aren’t necessarily household names.           top UK private                schools in 2017
               ‘There’s a realisation that it’s not just           schools in
             about revenue, but providing meaningful                                      Source: Independent Schools
             opportunities for student and staff exchange.’          2016                      Council Census 2017
               Richard Gaskell, schools director at ISC
             Research, added, ‘The British independent
             school brand continues to develop a presence   business’ of how to develop an independent   South Korea, London and China.
             overseas. For the wealthiest local families, it is   school brand abroad, and that the US and   And Haileybury School in Melbourne,
             an increasingly popular solution in preference   Australia were ‘anticipated’ to follow suit.  Australia, set up an international school
             to sending their pre-university-age child   US private schools have now opened   campus in China’s Tianjin in 2013, sporting
             overseas to board in the UK.’       around six branches abroad, including Dwight   an administrative building its website says is
               He added that Britain was now ‘leading the   School in New York, which has schools in   ‘inspired by traditional Western architecture’.
































                                                                     Source: Independent Schools Council Census 2017 and EL Gazette research

             Fig.3: Locations of overseas branches of UK private schools open up to August 2017 (Does not include schools that could not be located)
             editorial@elgazette.com                                                                                15




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