Page 19 - ELG1707 Jul Issue 449
P. 19

OUT                        FEATURES & COMMENT
                                                                        OF THE


                                                                         BOX




                                                                  Know your funsultant

                                                                        from your cruffin




                                                                  English is a fast-evolving   order to improve or maintain
                                                                  language and it pays to keep   one’s health.
                                                                  up to date with the latest new   Further extremes include sage
                                                                  words and phrases. Word-lover   smudge: to burn sage in a room
                                                                  and journalist Adam Jacot de   in order to purify it and remove
                                                                  Boinod does the legwork for   negative energy, and heli-
                                                                  English teachers trying to keep   yoga: taking a helicopter to an
                                                                  up.                       isolated outdoor location and
                                                                   Every year new words slip   doing a yoga session there.
                                                                  effortlessly into unofficial,   While fitness and food have
                                                                  informal English. Invariably, to   long been linked, the addition
                                                                  stand the test of time and to
                                                                  find their way into the official    Many
                                                                  dictionaries, they need to
                                                                  catch on. This is most likely   neologisms
                                                                  if they incorporate brevity,   appear to
                                                                  wit or inventiveness rather
                                                                  than simply be a profanity or   be from two
                                                    Thinking      vulgarism.                   predominant
               It is likely to become an important way in   inside the   I have gathered my favourite
             which learners will be able to gain access to the   box  recent neologisms (newly    sources:
             best teachers and interact with native speakers.     coined words) that have       wellness and
             Potential investors would be well advised to         originated often from social     food
             target the Far East in the first instance as this    networks, usually from Britain
             region is quick to embrace new technologies          and America. Many neologisms
                                                                  appear to be from two
             and has a booming language teaching market.          predominant sources: wellness   of poke: a salad made with raw
               VRT has enormous potential, but it will            and food. No doubt there is a   fish, indicates a current interest
             take more than a couple of forward-thinking          connection.               in overall wellbeing. Less
             professionals in the UAE to make it happen.           For example, this year we   healthy perhaps are piecaken:
             Technological development will have to               have seen the emergence of the   a pie baked inside a cake, and
             combine with a robust educational pedagogy.          breath coach: someone who you   cruffin: a kind of small cake that
             We have a long way to go.                            pay to give you advice about   is shaped like a muffin but made
                                                                  how to breathe correctly.
                                                                                            of pastry layers like a croissant.
               I suspect that the technological development        There is also a funsultant:   Love of different foods
             will come from Oculus, the leading VR                someone who advises employees   around the world has inspired a
             company that is owned by Facebook.                   on how to make the company   wealth of foody additions. They
             Understandably, having recently become a             a more fun place to work,   include knafeh: a dish, originally
             father, founder Mark Zuckerberg is becoming          and a vibe manager: someone   from the Middle East, consisting
             interested in education – and he has the             whose job is to create a good   of layers of pastry and soft
             resources to make this vision happen. It is          atmosphere in the workplace.  cheese, soaked in sugar syrup.
                                                                                            From Japan, we have inherited
                                                                   These are all designed to
             perhaps fitting then that he has the last word:      create ambient wellness: a state   a raindrop cake: a translucent
             ‘After games, we’re going to make Oculus a           of improved health deliberately   dessert made from mineral
             platform for many other experiences.                 created by a company’s products   water and a type of gelatin.
             Imagine enjoying a courtside seat at a game,         and processes.            There is also seitan: a substance
             studying in a classroom of students and               As part of the mindfulness   made of wheat that is used in
             teachers all over the world, or consulting a         craze there’s beditate:   cooking instead of meat.
                                                                                              What health conscious
             doctor face to face – just by putting on your        to meditate in bed, and   times...
                                                                  heartfulness: a type of
             goggles at home.’                                    meditation that involves being
             Mark Steed is the director of JESS Dubai, a          aware of your heart, thought to   n Adam Jacot de Boinod is the
                                                                                            author of The Meaning of Tingo
             non-for-profit school for pupils aged 3 to 18. It    create a feeling of calm. Clean   and Other Extraordinary Words
             is the leading IB school in the Middle East.         sleeping is the practice of getting   from around the World, published
             @independenthead @JESS_Director                      enough good-quality sleep in   by Penguin Books


              editorial@elgazette.com                                                                              19


        p18-19.indd   3                                                                                         7/6/2017   1:29:58 PM
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