Page 9 - ELG2107 Jul Issue 476
P. 9

NEWS
        China cracks over private tutoring





        By Melanie Butler
        The Chinese government has
        set  up a new department to
        oversee  the US$120 billion                                                                               PHOTO FROM SHUTTERSTOCK
        private tutoring  industry in
        its latest crackdown on the
        country’s burgeoning for-profit
        education sector. In recent years,
        new   government  regulations
        have seen a tightening up on
        qualifications for native-speaker
        English language teachers, the
        requirement for all Chinese
        children  in  private schools  to
        follow the country’s national
        curriculum up  to  the age of  15
        and, as we report on page 15, has
        just introduced a requirement for
        bilingual schools to be owned by a
        named Chinese national.
          On 1 June, 13 Chinese online
        tutoring  companies  and app
        suppliers were hit with  fines
        totalling some  US$6 million for
        various wrongdoings, including
        ‘fabricating teacher qualifications,
        exaggerating  the  effects  of
        training... and fabricating user
        reviews’,  according  to  the
        country’s State Administration   ban could be extended to include   support during their school years.  peak. TAL Education  dropped
        for Market Regulation.     junior summer school courses   The craze for cram schools   just over  60%, while shares
          This was swiftly followed   overseas.               isn’t limited  to mainland China.   in New Oriental, which is also a
        with  an announcement by the   Although the Chinese press has   Hong Kong and  Taiwan both   big player in EFL, dropped about
        Ministry  of Education of the   mostly reported the changes in   have buxiban, while  Singapore,   half their value, according to
        creation of a new body, the Off   the tutoring market as designed   where citizens cannot enrol   Forbes Magazine.
        Campus Education and Training                         their  children  in international   As with the rest of the Chinese
        Department,  to  supervise cram   An estimated        schools until the age of 16,   education market, the three
        schools  and online  platforms                        also has a  flourishing industry   New York-listed companies  have
        providing after-school education   75% of all children   offering tutoring and ‘enrichment‘   reacted by slashing spending on
        for children  from preschool age                      classes.  In Japan, such classes  at   marketing, an area  where  the
        to 18. According to the  South   in mainland China    institutions, known as jeju, are   regulators are now  reining in
        China  Morning  Post,  it will  ‘help   will receive private   common. Meanwhile, in Korea,   the excesses,  laying off staff and
        private educational institutions                      parents continue to spend  2%   suspending new hires.
        set up Communist Party cells and   tutoring support   of the country’s GDP on private   The crackdown, which has also
        establish  rules  for incorporation,   during  their    hogwon  cram  schools  and  hit  China’s tech giants – with
        fees and the content, scheduling                      English  language classes  despite   Alibaba and Tencent having
        and qualifications of training’.  school years        continuing government efforts to   invested heavily in tutoring apps
          Other reports predict future                        crackdown on the practice.  – shows no signs of abating. In
        regulations will limit the hours   to protect children and, to a lesser   Can  the Chinese government   mid-June,  Reuters reported that
        students can study outside schools   extent, Chinese  values,  some   win its fight to rein in the cram   authorities were planning to put
        at the weekend and ban courses in   foreign commentators have linked   school craze? Time will tell, but   a cap on tuition fees and introduce
        the peak school summer holiday   it with the new three-child policy,   the current spate of regulations   trial bans on vacation  courses
        season, when the buxiban, as   also announced  in June,  which   has certainly caused a furore, if   this summer.
        cram schools are called in China,   encourages families to have more   not  among Beijing parents then   Industry  observers  doubt
        make  most of their  money. A   children in an attempt to balance   with Wall Street investors, many   whether the government aims to
        limit on young children studying   out its ageing population profile.   of whom have poured money into   shut down the sector entirely, but
        in the evening, both online  and   Many Chinese parents have   China’s private education giants.  the education  gold rush seems
        at buxiban, was introduced early   been  reported to be resisting   No sooner were the fines   to be over. As one specialist told
        last year.                 the calls to have more children   announced on 1 June then shares   Forbes, “The industry has gone
          It is  not clear  at present   because of the perceived  cost of   in the biggest New York-listed   from rapid growth to plateau.
        whether the new department will   bringing  up a child,  including   Chinese education specialists   “Investors can no longer view
        also oversee English language   the fees for extra tuition outside   plummeted. The sharpest  fall   the education companies as being
        schools, though  most buxiban   school. An estimated  75% of all   was in Gaotu (formerly known as   similar  to tech  stocks.  They  can
        also offer English courses, nor is     children in mainland China  will   GSX Techedu), whose share price   no longer expect such explosive
        it known whether a holiday course   receive  some  private tutoring   dropped 90% from its January   growth,” she added.
        editorial@elgazette.com                                                                                 9
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