Page 6 - ELG2111 Nov Issue 478
P. 6

NEWS        .


        Fast-food chains trump



        UK Dos salary rates





        By Melanie Butler          job site for the hospitality industry   do not compete with the salaries   that they offer their EFL managers
        Forty per cent of all the UK   were at manager or assistant   offered in hospitality.  salaries  on the education scale,
        jobs listings on one major EFL   manager level.        A Dos position in the northwest   typically £35,000  to £43,000  pro
        recruitment website in October   Brexit is often cited as a factor   of England, for example, was   rata. However, unlike their peers
        were for a director of studies   in  hospitality  management  advertised at £25,000 a year, a little   in other subjects, EFL managers
        (Dos), a Gazette investigation can   shortages, with hiring and staff   more than the £24,000 offered to   are required to  work during the
        reveal. Further, our analysis shows   retention the biggest problems,   trainee managers at McDonald’s   summer holiday period.
        that typical pay rates  for a Dos   according to a recent  survey   and less than the £28,000 on offer   Average Dos salaries  quoted
        are now below those on offer at   published  in  Big Hospitality   for a manager of a nearby branch   on Glassdoor show two large
        Kentucky Fried Chicken.    magazine. One-third of employers   of Kentucky Fried Chicken. The   chains, EF and EC, also have pay
          The  problem  appears  to  be   are reported to have responded by   KFC rate is still below the median   rates  in  the £30,000 to £41,000
        limited to Britain. Of 172 EFL jobs   improving terms and conditions.  average salary in the region which,   range. Both providers score highly
        in 32 countries listed on the same   Many  language  schools  in 2020, was £30,000, according to   on inspections and tend to run
        job site, just 15 were for a Dos, but   see themselves as part  of  the   the Office for National Statistics.   large schools with high academic
        of these 80% were UK-based.  hospitality  industry and indeed   Median incomes are used rather   manager-to-teacher ratios and
          The pandemic has led to ‘the   there are clear similarities when   than the mean average, because   class sizes of 15-plus.
        great resignation’,  with 38% of   it comes to  the factors creating   then the figure is not distorted by   It should be noted that the
        workers quitting their jobs or   staff shortages, such as Brexit.   a few high income individuals.  Glassdoor listings had a tiny
        planning to do so, according to the   However, terms and conditions   The £32,000 quoted by a   sample size  and did not factor
        BBC. The key factor behind the   are notoriously poor and retention   language school in London is below   in location. However, other EFL
        decision to go is how the sector   of academic managers during the   the KFC rate for the capital, but on   chains listed on the site had salary
        in general, and their employer   pandemic has clearly been low   a par with the rate for an assistant   ranges of £31,000 to £36,000.
        in particular, dealt with them   or fewer schools would now be   manager at a well-known sandwich   These chains have smaller
        during the pandemic. Whether   looking for Dosses.    shop chain. The median average   schools and higher management-
        the Dosses of the UK were made   Take  salaries.  While 90%   salary in the capital is £37,900.  to-teacher ratios, according to
        redundant or quit of their own   of  adverts  for  hospitality  The £32,000 to £35,000 on offer   their inspection reports, and
        accord is unclear, but anecdotal   management now publish the   at a south coast school is in line   these are both risk indicators for
        evidence suggests they are not   salary, for private  language   with hospitality norms in the region   school failure. Indeed, one of the
        applying for new Dos jobs.  schools that drops to less  than   and around the median wage of   chains with this profile is now
          EFL is not the only UK sector   half. Typically, a school just states   £34,000. However, the school is   in liquidation.
        where the great resignation has   that rates of pay are ‘competitive’.   owned by an education group.   Other private language schools
        led to a shortage of managers.   However, the limited evidence   A quick analysis of recruitment   do pay education salary scales, but
        Forty per cent of all adverts on a   we’ve unearthed suggests  they   ads of such employers  suggests   only to non-academic  managers.
                                                                                        One small chain advertised  for
                                                                                        a centre  manager on £35,000  to
        PHOTO BY SHUTTERSTOCK                                                           managers  with experience  of the
                                                                                        £45,000 a year. Applications from
                                                                                        hospitality sector were specifically
                                                                                        welcomed and no knowledge
                                                                                        of  EFL was  needed. The advert
                                                                                        made clear the Dos would cover
                                                                                        the academic side and lead the
                                                                                        school  through the  upcoming
                                                                                        accreditation inspection.
                                                                                          Unfortunately,  the  centre
                                                                                        concerned doesn’t currently have
                                                                                        a Dos. An advert for the vacant
                                                                                        Dos post at the same school on the
                                                                                        same web page includes a long list
                                                                                        of qualifications needed  and the
                                                                                        number of years of EFL experience
                                                                                        required. Remuneration, however,
                                                                                        was described as ‘competitive’.
                                                                                          Unless this post is filled before
                                                                                        the inspection, the school could
                                                                                        be  in trouble  because,  while you
                                                                                        can get through an inspection
                                                                                        without a centre manager, having
                                                                                        a Dos (or at least an acting Dos)
                                                                                        is a condition of accreditation for
                                                                                        most year-round schools.
        6                                                                                           November 2021
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