Page 11 - ELG2111 Nov Issue 478

BUSINESS NEWS
Travel, technology and togetherness

English UK’s Susan Young rounds up its latest conference

ineteen months and Technology
a pandemic separated After 18 months of business by
English UK’s last two Zoom, it was fitting that many
Nface-to-face events. sessions focused on technology.
The 2019 marketing conference Archie Pollock rehabilitated email
was about operating in a as a marketing tool, reminding
maturing market, 2021’s was everyone to follow best practice.
about innovation, reflection and Google’s new Multitask Unified
building back better. “What’s Model, MUM, also popped up in
wonderful about running face-to- two sessions. For once, it’s good
face conferences in this strange news for language centres, because
new world is that just getting you it will provide the best source
all through the door feels like a of information on any search,
victory,” quipped English UK’s but translated into the user’s
chief executive, Jodie Gray. language. So, Brazilians seeking (expertise, authority and trust, or announcement of a new PRELIM
The main takeaways of the IELTS courses in London will start how your content needs to satisfy project to support overseas English
day were: seeing the best content rather Google for SEO). language teacher development
than simply a local agent’s offer. and a plea to support RefuAid’s
Travel “What changes is the number Togetherness programme to get refugees the
Loosening restrictions boosted of students you can reach – that Not just hugs of colleagues catching English qualifications they need.
both the mood and agent gives you lead time to think about up after 18 months (though there As Jodie said: “If we can take that
registrations for StudyWorld it and hopefully start squirrelling was plenty of that), but the more commitment and belief that our
Autumn, which was held in the a bit of cash away for a bigger collaborative way of working, great industry does good in the
previous days. Educators reported marketing budget next year,” said which has helped English UK world, and add innovation and a
positive meetings and enquiries, Richard Bradford. members through the pandemic dose of collaboration, it doesn’t
some swapping stories of crammed The other acronym to watch, marked this coming together. That matter if we’re making it up as we
classrooms. said John Heffernan, is EAT included member-led sessions, the go along, we’ll be just fine.”

Expand your experience and

develop new ideas with

NILE’s expert trainers

Short courses, CELTA, Delta and MA

for language teachers and trainers

in the UK, overseas and online

Contact registrar@nile-elt.com for more information.

www.nile-elt.com

editorial@elgazette.com 11