Page 31 - ELG1710 Oct Issue 451
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INTERVIEW             .
                                                                                                                                                                                                                       REVIEWS & RESOURCES
                      The small independent



                  putting the fun in testing






          Andrew Stokes, managing director of the Hong Kong-based EFL software company
          Clarity English, talks to Melanie Butler about testing on mobile phones, the perils of
          unanswered emails and high tech toasters


          n Clarity always strikes me as an ELT disruptor, a company   we talked to about large-scale digital placement testing, had 2,000 freshers
          started by two guys, a Tefler and a nerd, in a spare bedroom   to test. And a computer room with just 20 desktop machines, so it would
          in Hong Kong. This year you went handheld – producing a   have taken half a semester to test them all. We soon realised that every
          placement test for mobile phones. Are you taking on the edtech   one of those 2,000 students had a powerful computer sitting right in front
          giants?                                              of them: their phone. And of course, a smartphone is not only convenient
            No, I don’t think so. We are quite happy as a small independent   (and paid for by the student); it’s also an ideal tool for a basic language
          publisher with the freedom to take on projects we enjoy and which we   test. For most people, especially of that generation, their handheld device
          think will be useful. For example, we are currently working on an online   is their primary means of communication.
          course to help nurses in the Philippines get the 7.0 in Ielts Writing that
          they need to work in the UK. That’s way too small for an edtech giant.    n What was the biggest technical challenge that you faced in
                                                                               terms of the test?
           n You developed the Dynamic Placement     We wanted a test            We wanted a test that is as democratic as
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          Test with the German test specialists Telc.                          possible. It needs to be able to run in less developed
          Did the test already exist and you adapted   that is as democratic   areas, such as remote parts of the Philippines.
          it – or did you develop the test to fit the                          This means that we can only rely on intermittent
          technology?                          as possible. It needs to        internet connections, so we had to make sure that
                                                be able to run in less         it continues to run even when the connection is
            For our first online test, the concept was to                      lost, which we achieved. But actually, the biggest
          digitise a paper test, which meant a lot of gapfill   developed areas, such   challenge has been administrative. For example,
          and multiple choice. This time we realised that                      the system sends out emails to students with a
          with digital tests we have opportunities to do new   as remote parts of the   download link for the app. We were surprised to
          things. For example, rearranging words to form a                     discover that a lot of students never check their
          sentence. Think of all the skills involved in that.   Philippines     email. That kind of issue comes from out of the
          You need to understand the words individually                        blue and finding solutions (Facebook? Instagram?
          and how they relate to each other. You also need                     Whiteboard?) is part of the fun of it.
          to be able to cope with the grammar, and to interact with the functional
          intent of the sentence. It’s complex and challenging; it‘s not possible     n Taking out your crystal ball, where do you see the love affair
          just to skim through clicking a, b or c at random. We hope that it is also   between tech and testing in ten years time? Will our toaster be
          more fun — there doesn’t seem to be very much fun in testing these days.   testing us too?
          One thing I admire about Telc is that they are interested in making tests   Yes, and that will be a proper test with consequences. Anyone who has
          engaging and enjoyable..                             used Amazon’s Alexa knows that you will tell your toaster that you want
                                                               your bagel ‘lightly done’, ‘slightly overdone’ or ‘burnt to a crisp’. You will
          n Why put a test on mobile phones? Isn’t this just a gimmick?   be able to assess the accuracy of your vocabulary against the surface of the
            It’s a question of logistics. Asia University in Taiwan, the first institution   bagel that pops up.



























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