Page 7 - ELG1601 Jan Issue 432
P. 7

ELmarket report
        January 2016                                                                                   Page 7

        Where quality is within reach






        Melanie Butler discovers that you don’t necessarily get what you pay
        for, and in fact cheaper fees can often mean better quality schools


            here is no doubt that stud-
            ying English in the north
        Tof England  is cheaper
        than studying in traditional
        southern destinations such as
        Brighton,  Bournemouth  and
        central  London.  The average
        cost for a three-week  course is
        £12.50 an hour, which together
        with a lower cost of living and
        generally  lower prices for host
        family accommodation  means
        that the region offers good value
        for money – especially when it
        comes to high-performing lan-
        guage centres which have done
        well in their British Council
        inspections.
          Over 70 per cent  of all  Brit- Courtesy English in Chester
        ish-Council-accredited language
        centres  in  the  north  charge
        between  £10 and  £15 for an
        hour of teaching on a three-week
        course outside the summer, as   CENTRED ON QUALITY English in Chester students at The Cross in the city centre
        we can see if we look along the
        horizontal  axis of the scatter-  north, with the buzzing  student   Chester, home to English in   for money, while the  only  uni-
        gram (Figure 1). If we look at   cities  of  York and Newcastle   Chester – not just the top school   versity in the region to offer
        the vertical  axis, which shows   offering particularly good value   in the region but joint top in the   short courses year round – the
        the  quality  scores based on   for money.  The well-heeled   country. Institution type also has   University of Liverpool – offers
        the British Council inspection   towns of Harrogate and Scar-  a bearing on price, with state FE   the best value for money in that
        results, we can see that schools   borough also do well, as does   colleges  offering  strong value   increasingly popular city.   n
        on or above the national  aver-
        age can in fact be cheaper. Only
        two schools scoring below the   Figure 1: Price vs quality comparison
        national  average  cost less than
        £10, as do two of the stronger   10
        centres – Northumbria School                                  English in Chester
        of English  and  Leeds  English
        Language School. Only three
        schools on the chart actually cost                                           EF Manchester
        more than £15 an hour – all in
        the top ten for the region and all       International House Newcastle   Kaplan Manchester
        members of a chain.                                                                    Fair value line
          Judging by these results,
        there  is  no correlation  between                               York Associates  Anglolang
        price  and quality  in the  region                  Melton College  EC Manchester  Academy of   a
                                                                                     English
        – so choosing  a  high-quality
        language centre won’t cost any           Scarborough International School  INTO
        more,  in fact  it  might  actually  Quality (Gazette formula based on BC inspection reports)  Leeds English Language School  University of   Manchester  a=Kaplan Liverpool
                                                                Liverpool ELC
        come out cheaper.  This is in                                LILA Liverpool  b=ELC York
                                                                                     c =Leeds Language College
        stark contrast to the pattern we                      A+ English             d=Manchester Academy of English
        have seen in other cities. In the                  CES Harrogate  b          e=IH Manchester
                                                                                     f =Essential English
        analysis for Oxford in our June                                              g=Newcastle College
        2015 issue, for example, the cost   Northumbria School of English  c  d      h=Communicate School of English
                                                                                      i =The Liverpool School of English
        of the course was highly corre-                            e   f              j =New College Group, Manchester
        lated  to  the  inspection  score  of   Manchester English School  g  i  h  j  k  k =Language Gallery at LSBF
                                                                                      l =New College, Nottingham
        the school, whereas, looking at                                              m=Preston Academy of English
        London in our July issue, price                             l o  n  p  q     n=CES Leeds
                                                                                     o= Newcastle International School
        was correlated  with location,                                  m              of English
        with central  London being sig-             r                                p=Accord Manchester
                                                                                     q= Manchester Central School
        nificantly  more  expensive  than                                              of English
        the leafy ‘village’ suburbs.                                                 r =ECX Training
          Location  does count in the   0
                                    0              5            10   Fees (£/h)  15          20            25




















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