Page 6 - ELG1601 Jan Issue 432
P. 6

Who reads the                                   Page 6                               ELmarket report                                    January 2016

             ELgazette?                                     Why it’s great up north








                                                            Melanie Butler explains why the north of England is no longer a
                                                            region where overseas students need to be persuaded to opt for


                                                                 he ‘Northern Powerhouse’                                                  opened schools there: EF, Kaplan
                                                                 has already arrived on the                                                and EC in the north-west and CES
                                                            TUK’s English language                                                         in Leeds and Harrogate. Indeed
                                                            scene. Britain’s finance minister,                                             Manchester and Liverpool com-
                                                            or Chancellor of the Exchequer                                                 bined now present a language
                                                            as we so quaintly call him, has                                                learning  hub  to  rival  traditional
                                                            plans for a powerhouse, a new                                                  EFL  destinations  in  the  south
                                                            industrial  and scientific  hub, to                                            such as Brighton, Bournemouth
                                                            be created in the north of Eng-                                                and Poole, while the region as
                                                            land, linking the cities which                                                 a whole probably has a sector
                                                            were the birthplace of the Indus-                                              the size of Bournemouth and
                                                            trial Revolution: Liverpool,                                                   the south-west. Students now
                                                            Manchester, Leeds, Sheffield  Courtesy International House Newcastle           actively choose to head north, no
                                                            and Newcastle.  All five cities                                                longer being persuaded to with
                                                            have  seen an increase  in their                                               promises that Newcastle and
                                                            provision of British-Council-                                                  Sheffield are actually quite near
                                                            accredited language centres over                                               London but just cheaper.
                                                            the last ten years.                                                              Cheaper it certainly is, particu-
                                                              But where exactly do we   BRIDGING THE GAP Newcastle is one of a number of northern   larly if you take into account the
                                                            mean by the north of England?   cities that are becoming more popular with foreign students  cost of living and of host fami-
                                                            There are various interpreta-                                                  lies, but as can be seen from the
                                                            tions, but for the purpose of this   language teaching was domi-  northern brand. The increase in   value-for-money  graph  on page
                                                            EL Gazette feature we mean   nated by the universities, many   international interest in the uni-  7, although course fees are lower
                                                            south of the historic border with   of which, like Manchester, Leeds   versities, powered by initiatives   on average, at £12.50 an hour for
                                                            Scotland  down to the  border   and Liverpool, were leaders in   such as the  Northern  Consor-  a short course, there is much less
                                                            with Wales in the west and the   research in applied linguistics.   tium,  has also  increased  the   variation of price than in other
                                                            southern boundaries of  York-  Further education colleges, such   region’s educational profile.   major regions because almost
                                                            shire, south of Sheffield.   as  the Sheffield  College,  have   Many observers believe, how-  all centres are in the same price
                                                              Private language schools in   also had a strong presence in the   ever, that it is the worldwide   band – between £10 and £15 an
                                                            the north were traditionally clus-  English language sector for many   fame of the region’s football   hour for a short course.  There
                                                            tered in the historic towns, such   years. It was the brilliance of   teams which is the main reason   are fewer schools charging under
             400 officials in 48 countries                  as York, Harrogate and Scarbor-  Richard Day, founder and former   for the strongest surge in growth   £10 an hour in the whole of the
                                                            ough – all of which boast schools   principal of English in Chester   – the astonishing flowering of   north than there are in Bourne-
           receive their copy every month                   which  are  between  thirty  and   (the region’s top-ranked accred-  the  private-language-school  mouth, but there are also fewer
                                                            fifty years old. In the old north-  ited centre) to forge an alliance   sector in the major towns, partic-  charging more than £15.  This
          – courtesy of the British Council                 ern industrial towns English   across the sector and to aggres-  ularly Manchester, which fifteen   is an area where getting value
                                                                                       sively promote  the north  as an   years ago boasted just a couple   for money means choosing
                                                                                       EFL destination with the  crea-  of  accredited  schools,  and  Liv-  the best-quality schools, based
                                                                                       tion of English in the North, now   erpool, which had none. Leeds,   on British Council inspection
                                                                                       known as English UK North.  Sheffield and Newcastle, where   results, because they are unlikely
                                                                                        The emergence of northern   International House held the fort   to cost any more than those with
                                                                                       boarding schools such as Stony-  alone for many years, have also   below-average scores.
                                                                                       hurst and  Windermere  offering   seen somewhat slower growth.  The north of England offers
                                                                                       accredited  summer schools is   The increase in importance of   great value for money, as long as
                                                                                       another  more  recent  develop-  the area can be seen by the eager-  you choose the top-performing
                                                                                       ment  which  has extended  the   ness with which the chains have   schools.    n


                                                                                        Northern focus: where the
                                                                                        top schools are situated












                                                                                                                          Scotland











                                                                                                                                      Newcastle
                                                                                                           Northern
                                                                                                           Ireland
                                                                                                                                          Scarborough
                                                                                                                                       Harrogate
                                                                                                                                                York
                                                                                                                                        Leeds
                                                                                                                                        Manchester
                                                                                                                                      Liverpool  Sheffield
                                                                                                                                      Chester



                                                                                                                                            England
                                                                                                                           Wales
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