Page 25 - ELG2406 June Issue 490

FEATURE

if you can recognise and explain the most because they want to learn, then you get In addition to all that, we run quarterly
important things. For me, that is critical. If we reminded of what your purpose is, and you training. I coach my teachers once a quarter
see that the candidate has that, then we move feel like you make a difference. That is really and make sure they have a space to connect
them into a paid training process. why people love working in our company. with me and ask me questions. I give
But I would definitely require qualifications feedback. I teach them a new topic. That’s
from teachers who would teach grammar or Q: Do your students join your school something really important as well.
more theoretical aspects of the language. Right with this high level of motivation or
now, we’re not hiring for those, so we don’t do they get motivated by doing your
have a process for it. programs? Hadar Shemesh is an online
Oh, and I highlight non-native speakers as Yes, the program is designed to get them entrepreneur, teacher, and
well. I would never, ever have ‘native speaker’ motivated. However, I attract motivated content creator with over 1M
as a requirement, even for pronunciation students with my specific content, which followers across all content
teaching. includes pronunciation, mindset, and platforms. Her mission is to
transformational thinking. That alone gets make English communication
Q: Do you have specific strategies to them excited. And I attract the right people simple, effective, and clear for speakers of
retain educators and staff members? also because I repel a lot of people. I’m a English as a second language. Hadar and her
I think my coaches love to work here. Okay, non-native speaker, I don’t teach grammar,
the salary is good, but it’s not just because of and I’m okay with making mistakes. For many, team serve thousands of students from around
that. I think it’s because of our students. Our this is a big no-no. So, all of that is really what the world in her online courses, and she has
community is very, very engaged, and I think ends up leading to engagement. trained teams in large global organizations such
this is something critical for teachers. as Google, Facebook, Microsoft, IBM and more.
Teachers like to serve. They want to have Q: What opportunities for professional
an impact. I used to go to companies and development do you offer to your team Fabio Cerpelloni is an
teach students who were not interested in members? English language teacher,
learning, which made me wonder, ‘Why am We have a lot of processes in place. We run freelance writer, author, and
I doing this?’ And I had teachers who came surveys all the time in our community and podcaster from Italy. Learning
to me saying they used to teach students have a process for reviewing the work of every English became such a great
who would keep their cameras off in class, single coach we have. We give feedback and passion for him that he ended
students who didn’t ask or answer questions. make sure they implement it. We also have up teaching it professionally in New Zealand,
You really lose the passion for teaching when a lot of check-ins with our coaches. We ask Spain, Ireland, and Italy, his native country.
that is the case. what they struggle with, and mentor them You can find out more about Fabio and his
But when you have a group of passionate to make sure we provide them with what work on his website – www.fabiocerpelloni.com
people who are motivated and show up they need.

English Language

BRISTOL

Centre Bristol

P AR T OF THE
CLIFT ON C OLLEGE
EDUCA TION GROUP

Experienced Teachers I High quality accommodation I Exciting social programme

General English I IELTS I Cambridge First I Cambridge Advanced I Cambridge Proficiency

editorial@elgazette.com 25