Page 6 - ELG1806 June Issue 458
P. 6

NEWS        .



              Europe’s English travel market booms



              By Melanie Butler
              Europe’s English language travel
              market is booming, with all the
              major  destinations  reporting
              strong growth.
                In terms of overall student
              numbers, the UK and Malta were
              virtually neck and neck, both at
              around 14 per cent growth last
              year, compared to 8 per cent for
              Ireland.
                The Irish, however, saw a 19
              per cent growth in student weeks,
              underlining the increase in its
              long-stay market.
                In terms of student weeks,
              Ireland, which has a population
              of around 5 million compared to
              65 million in Britain, has an EFL
              market a  third of the size of its
              much larger neighbour.
                David O’Grady, chief executive                                                       Students are flocking
              of the Irish language centre                                                               back to the UK,
              association MEI, which released                                                           Ireland and Malta
              its figures in May, told the
              Gazette he was not expecting
              such strong growth in a period   the strong growth from  non-EU   Deloitte show. An astonishing   of the English UK association
              where the British pound has fallen   markets, with many long-stay   152 per cent growth has also been   saw a 12 per cent drop in year
              dramatically against the euro.  students attracted by the country’s   recorded from Morocco.   -on-year enrolments, while the
                Traditionally,  currency  work rights system.        This diversification offsets falls   private sector recorded a 16 per
              fluctuations have been closely    ‘We are hoping to make this   in traditional markets including   cent increase after three years of
              tracked by changes in student   increase in diversification a   Sweden and war-torn Libya, both   decline. The biggest growth in
              flows into the two countries,   constant feature,’ O’Grady said.   down by 55 per cent.  private sector enrolments came
              particularly from  the short-stay   ‘We’re working towards doing   Both Malta and the UK saw the   from Italy, Brazil and Turkey, while
              European market.           even better next year.’    market for under-18s overtake the   numbers from the Middle East fell.
                In 2017, however, a 20 per    Malta also saw a growth in new   adult one. The junior market now   London and Scotland both saw
              cent fall in the value of sterling   provider markets last year, with   makes up 52 per cent of student   the highest growth at 11 per cent,
              following Brexit did not result in a   Chinese numbers up by 55 per cent   enrolments in the Mediterranean   while junior residential summer
              fall in Irish student numbers.   and 53 per cent more enrolments   and 53 per cent in the UK.   schools grew by 15 per cent year
                O’Grady puts this down to   from Brazil, new figures from   British state sector members   on year.



                newsinbrief


                   ESTONIAN-SPEAKERS  ENGLISH-SPEAKING    DUTCH IS AT RISK    CHINA WAS THE MOST   THE DEADLINE
                   have complained that   voters in Quebec will   of becoming ‘a kind of   popular destination for   for London’s private-hire
                   migrant workers are   be able to watch a   provincial language’,   international students in   drivers to prove their
                   failing to master either   political leaders’ TV   the head of a Dutch   Asia last year, according   grasp of English has
                   Estonian or English,   debate in English for   education lobby   to official figures. The   been extended for the
                   making communication   the first time ever, CTV   group has said. Ad   number of international   second time, until April
                   with customer service   Montreal reports. The   Verbrugge, director   students in China   30 2019.
                   assistants difficult.  90-minute electoral   of Beter Onderwijs   reached nearly 490,000   A spokesman for
                   Ilmar Tomusk, director of   debate, to be aired in   Nederland, was referring   in 2017, up 10.5 per cent   Transport for London
                   the Estonian Language   September, will be held   to the increased use of   on the previous year,   said the extension
                   Inspectorate, who is   at the Maison Radio-  the English language   Icef Monitor reported.   allowed it to ‘consider
                   investigating the issue,   Canada in Montreal, the   at universities in the   The country is likely to   revising the English
                   said: ‘Sometimes it’s a   same location as the   Netherlands. The   reach its 2020 enrolment   language assessment,
                   case of the complainant   French-language debate   organisation is filing a   target – 500,000 students   so that it reflects areas
                   mistaking a stronger   a week before. Previous   lawsuit against Maastricht  – ahead of schedule.   specifically relevant to
                   accent on the part of the   applications to hold an   University and the   Russia, Japan and the US   the role of a private hire
                   customer service agent   English-language debate  University of Twente for   were among the leading   driver’. Any changes
                   for a lack of proficiency in   of this kind in Quebec   having too many courses   sending countries in   would remain at Level B1
                   the language.’      were turned down.  in English.         2017.               standard, he said.


              6                                                                                               June 2018



         p06-07.indd   2                                                                                         6/5/2018   10:44:00 AM
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