Page 13 - ELG1803 Mar Issue 455
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RANKING 2018                  .                                                                                                                                                                             UK Language centres


                                                                                                                                                                                                                                        NEC Corporation of America





















                                                                                                                               Ten years of excellence






                                                                                                                                     How have language schools’ fortunes changed over the past decade?
                                                                                                                                                                 Melanie Butler takes a look

                                                                                                                                     he EL Gazette Centre of Excellence   The rise and rise up the rankings of some   Aberdeen. In fact, the biggest change in the
                                                                                                                                     ranking was first published exactly   of the big chains is one of the biggest changes   decade may have been in the locations of
                                                                                                                                     ten years ago. The top school was   in the last decade. Only Embassy has seen   excellence rather than individual providers. So
                                                                                                                               TWimbledon School of English.       its score fall, an example, perhaps, of how   congratulations go to the North, which, based
                                                                                                                                 Ten years later, alongside ELC Bristol, it is   constant changes of ownership can damage   on the scores of its accredited schools, has
                                                                                                                               back at the top.                    the ethos that is found in the best performing   drawn ahead of London and the South East.
                                                                                                                                 They are two of only four accredited centres   schools.  Eurocentres and new entrants   It now claims second place in the regional
                                                                                                                               ever to reach the top spot.         Maltese-owned EC have the highest scores   rankings behind Cambridge and the East of
                                                                                                                                 The others are English in Chester, the top   and the most consistent outcomes – but both   England.
                                                                                                                               school in the North which now finds itself just   have only six schools and
                                                                                                                               one point behind its rivals, and Bell Young   neither has a separate young
                                                                                                                               Learners.                           learner operation. Among
                                                                                                                                  An analysis of the top performers, looking   the bigger chains Kaplan,
                                                                                                                               at how their make-up has changed in the last   British Study Centres and EF
                                                                                                                               decade, reveals a lot about the British industry.  international have the highest
                                                                                                                                 Right at the top, the well-established,   average scores, but British
                                                                                                                               privately-owned language schools predominate,   Study Centres is the only top
                                                                                                                               schools such as Lake School Oxford, 40 years   UK chain with a Centre of
                                                                                                                               old this year and joint third nationally.   Excellence for young learners.
                                                                                                                                 Specialist centres also tend to do well.   In the university sector, age
                                                                                                                               Teacher training specialist, NILE in Norwich,   is not necessarily correlated
                                                                                                                               joins them at the top, also in third place with   to rank. Still at the top is
                                                                                                                               fourteen points.                    Brighton, which became
                                                                                                                                 The advantage of specialising is also clear   a university in 1992, just
                                                                                                                               for young learners. The three top providers,   ahead of UCL which was first
                                                                                                                               clustered together with 13 points, are all   established in 1826.
                                                                                                                               specialists: Bishopstrow College is the top year-  Both have featured in the
                                                                                                                               round boarding school, Discovery Summer is   rankings since the beginning,
                                                                                                                               the top multicentre and St Edmund’s College is   along with stalwarts such
                                                                                                                               the top boarding school-run summer centre.    as Manchester and Leeds
                                                                                                                                 Isca, Exeter, the top performing family-  Beckett.
                                                                                                                               run summer school, is just behind with    Universities have also
                                                                                                                               twelve points. With young learners, it seems,   played a key role in the
                                                                                                                               ownership matters. Boarding schools, family-  growth of ELT in new regions
                                                                                                                               run single centres or small multicentres do   of the country. Aberystwyth,
                                                                                                                               well. The two multicentres run by boarding   for example, has just become
                                                                                                                               schools, Bede’s and Millfield, are both centres   the top language centre in
                                                                                                                               of excellence.                      Wales. A decade ago it was
                                                                                                                                 One group that does not do so well with   one of only three of four
                                                                                                                               young learners is made up of the big generalist   accredited language centres in
                                                                                                                               chains of language schools which offer   the whole of the region.
                                                                                                                               everything from executive English programmes    In the growing Scottish
                                                                                                                               to residential courses for eight-year-olds.   market the top centre is IH
        12                                                                                           February 2018             editorial@elgazette.com
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