Page 15 - ELG1701 Jan Issue 443
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ELrankings
                                                                                                                                                                                January 2017              Make a confident choice                                                                                                  Page 7



                                         HAPPY                                                                                                                                  Afor  the  improvement  of   With demand for qualified teachers outstripping supply across East Asia,                               knowledge of what happens
                                                                                                                                                                                      s education inspection
                                                                                                                                                                                      systems worldwide strive
                                                                                                                                                                                                                                                                                                                    at  the  school  and  prolong  the
                                                                                                                                                                                                                                                                                                                    asymmetric market?
                                                                                                                                                                                educational practices to raise
                                                                                                                                                                                                                                                                                                                     The UK, through the Brit-
                                                                                                                                                                                                                                                                                                                    ish
                                                                                                                                                                                student outcomes – and no doubt
                                                                                                                                                                                                                                                                                                                                 Accreditation
                                                                                                                                                                                                                                                                                                                        Council’s
                                                                                                                                                                                secure bragging rights over fel-
                                                                                                                                                                                                                                                                                                                    UK, stands up to scrutiny with
                                                                                                                                                                                low education ministers with an  Duncan Verry explains why accreditation is key to raising standards
                                                                                                                                                                                                                                                                                                                    an established inspection sys-
                                                                                                                                                                                elevated position in the OECD
                                                                                                                                                                                                                                                                                                                    government’s attitude towards
                                                                                                                                                                                Pisa rankings – it is interesting to
                                                                                                                                                                                look around the world and evalu-
                                                                                                                                                                                                                                                                                                                    international students, and all the
                                                                                                                                                                                                          system first and foremost.  The
                                                                                                                                                                                                                                                                                                                    openness and transparency in the
                                                                                                                                                                                ate what impact this trend has had   look after its national schooling                                   has long supported quality sys-  tem. It is less well served by the
                                                                                                                                                                                                                                                                                         tems and inspection schemes that
            NEW YEAR!                                                                                                                                                           approach  to education  accredi-  competition  between countries                                         a natural evolution of quality   a customer. Other destination
                                                                                                                                                                                                          growth and mobility  shifts for
                                                                                                                                                                                on language centres, if any.
                                                                                                                                                                                                                                                                                         assist in raising standards within
                                                                                                                                                                                                                                                                                                                    world cannot overturn a cold-
                                                                                                                                                                                                                                                                                                                    hearted and selective attitude to
                                                                                                                                                                                  Unesco identifies a ‘hard gov-
                                                                                                                                                                                                                                                                                         language teaching. Rankings are
                                                                                                                                                                                                          English language learning in
                                                                                                                                                                                ernance’ and ‘soft governance’
                                                                                                                                                                                                          Asian markets is creating  huge
                                                                                                                                                                                                                                                                                         systems and have had an impact
                                                                                                                                                                                                                                                                                                                    markets are covered to various
                                                                                                                                                                                tation.  Hard governance  is the
                                                                                                                                                                                                          for student travel. The customers
                                                                                                                                                                                                                                                                                         on the educational landscape for
                                                                                                                                                                                                                                                                                                                    extents,  but  it  appears  that  the
                                                                                                                                                                                setting of performance targets
                                                                                                                                                                                                          will surely decide, but on what
                                                                                                                                                                                                                                                                                                                    desire to recruit international stu-
                                                                                                                                                                                                                                                                                         a number of years, and will con-
                                                                                                                                                                                and use of data and indicators to
                                                                                                                                                                                                          basis do they make this decision
                                                                                                                                                                                                                                                                                                                    dents is stronger than the desire
                                                                                                                                                                                                                                                                                         tinue to do so. The methodologies
                                                                                                                                                                                                          on with what confidence?
                                                                                                                                                                                foster competition and improve-
                                                                                                                                                                                                                                                                                         of rankings are always under
                                                                                                                                                                                                                                                                                                                    to publish inspection results or
                                                                                                                                                                                ment.  The soft governance
                                                                                                                                                                                                            Vast numbers of hours of
                                                                                                                                                                                                                                                                                         scrutiny and should come under
                                                                                                                                                                                                                                                                                                                    commit to a more detailed level
                                                                                                                                                                                approach  relies  on self-evalua-
                                                                                                                                                                                tion  and  creating  networks for
                                                                                                                                                                                                          teenage years, yet it is a disap-
                                                                                                                                                                                                                                                                                                                     Failure to adopt quality stand-
                                                                                                                                                                                                                                                                                         of the data and the methods of
                                                                                                                                                                                                                                                                                         measurement. International and
                                                                                                                                                                                                                                                                                                                    ards, openness and transparency
                                                                                                                                                                                                          pointing  picture.  For all of the
                                                                                                                                                                                best-practice learning.   learning are spent from tender to                                              challenge and regular re-appraisal   of measurement.
                                                                                                                                                                                  The key destination markets   investment  of  time  and  money                                         domestic rankings of universities   around outcomes may leave
                                                                                                                                                                                are  well-served by accredita-  from  students,  there  is a  woe-                                       can be effective tools for help-  language  centres  at the mercy
                                                                                                                                                                                tion systems, although there are   ful lack of quality, regulation                                       ing to manage government funds   of online provision. Language
                                                                                                                                                                                variations in the openness and   and independent information to                                          in student sponsorship and col-  travel will remain the preserve
                                                                                                                                                                                transparency  of  the  data  and   help  choose  a  language  centre.  Courtesy Studio Incendo           laborative research programmes.   of the fortunate few, but as more
                                                                                                                                                                                inspection results, and they sit at   It is easier to find an independ-                                  State education departments in   students choose to stay at home
                                                                                                                                                                                different points of the hard–soft   ent  assessments  of burger                                          developing countries are increas-  and home markets become satu-
                                                                                                                                                                                governance  continuum.  While   restaurants or noodle bars than a                                        ingly protecting their investments   rated with poor quality offerings,
                                                                                                                                                                                some  of these  markets  wrestle   language school.  INFORMATION OVERLOAD There is a lack of quality, regulation   by limiting choice to the best   students will seek to take control
                                                                                                                                                                                                                                                                                         universities of internationally
                                                                                                                                                                                                                                                                                                                    in a medium they know and
                                                                                                                                                                                                            The supply of qualified teach-
                                                                                                                                                                                with the  economic  and moral
                                                                                                                                                                                                                                     and independent information to help choose a language centre
                                         Best wishes to all                                                                                                                     dilemma  –  data  openness  ver-  ers in East  Asian language   these countries regularly set them-  kets for language school provision   respected rankings.  Could  the   trust. Busuu has acquired  60
                                                                                                                                                                                                          schools cannot  meet  demand,
                                                                                                                                                                                                                                                                                         same happen for ELT?
                                                                                                                                                                                sus  open doors – they do still
                                                                                                                                                                                                                                                                                                                    million users in eight years, add-
                                                                                                                                                                                only serve a tiny fraction of the
                                                                                                                                                                                                          and the huge growth in the num-
                                                                                                                                                                                                                                     selves ambitious programmes
                                                                                                                                                                                                                                                                                                                    ing at a rate of 100,000 per day.
                                                                                                                                                                                                                                                                                           The  majority  of English
                                                                                                                                                                                                                                                               are far removed from the stand-
                                                                                                                                                                                                                                                               ards and regulation expected of
                                                                                                                                                                                overall  market and all go well
                                                                                                                                                                                                                                                                                         language  study is of course
                                                                                                                                                                                                                                                                                                                    Its announced move into  B2B
                                                                                                                                                                                                                                     in two areas: to achieve higher
                                                                                                                                                                                                          ber of schools in countries such
                                                                                                                                                                                beyond any domestic provision
                                                                                                                                                                                                          as the Philippines, Malaysia and
                                                                                                                                                                                                                                                                                         primarily  a  private  market  in
                                                                                                                                                                                                                                                                                                                    provision with Busuu PRO – in
                                                                                                                                                                                                                                     rankings within university league
                                                                                                                                                                                                                                                               other education providers, within
                                          our readers for a                                                                                                                     in source markets.        China  has  created  a  market  of   tables, and many vice chancel-  the country and internationally,   terms of student fees, but the   partnership with McGraw Hill
                                                                                                                                                                                  So why do the  domestic
                                                                                                                                                                                                          variable quality delivered within
                                                                                                                                                                                                                                                               and do not reflect their achieve-
                                                                                                                                                                                                                                                                                                                    – suggests a focused and deter-
                                                                                                                                                                                                                                                                                         lucrative contracts and relation-
                                                                                                                                                                                                                                     lors have bewilderingly difficult
                                                                                                                                                                                markets,  where  quality  and
                                                                                                                                                                                                                                                                                         ships with state authorities must
                                                                                                                                                                                                                                     key performance indicators to
                                                                                                                                                                                                          the classrooms in each country –
                                                                                                                                                                                                                                                               ments in Pisa rankings.
                                                                                                                                                                                                                                                                                                                    mined  effort that,  along  with
                                                                                                                                                                                experienced  teachers  are  less
                                                                                                                                                                                                                                                                                                                    other providers, will become
                                                                                                                                                                                                          and also by the schools online,
                                                                                                                                                                                                                                     dislodge the established elite; and
                                                                                                                                                                                                                                                                                         surely come under the spotlight
                                                                                                                                                                                                                                                                 Through its Centres of Excel-
                                                                                                                                                                                                                                     to increase the level of English
                                                                                                                                                                                                                                                                                                                    a serious challenge  to the soft
                                                                                                                                                                                                                                                               lence scheme and the rankings
                                                                                                                                                                                easy to come by, not manage the
                                                                                                                                                                                                          as they use this channel to reach
                                                                                                                                                                                                                                                                                         soon. How long will government
                                                                                                                                                                                quality of their language cen-
                                                                                                                                                                                                          into neighbouring markets.
                                                                                                                                                                                                                                     language  learning  to  a  point  of
                                                                                                                                                                                                                                                                                                                    edges  of non-accredited  class-
                                                                                                                                                                                                                                                                                         sponsors or self-funded students
                                                                                                                                                                                                                                                               based on British Council Accred-
                                          prosperous 2017                                                                                                                       tres? Ultimately  the state  will   State education departments in   bilingualism.  Yet the local mar-  itation UK data, the EL Gazette   continue  with the imperfect   room provision.    n
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                                                                from the
                                          EL Gazette team
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